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Inside Industry Leader’s Strategy To Revive Tourism In Africa
Considered one of the fastest-growing industries in the pre-pandemic era, the tourism industry contributed US$9.2 trillion or 10.4%, to global GDP. Fast forward to 2022, and the industry is still struggling to recover from the Covid-19 pandemic. The African Union estimated that Africa lost nearly 55 billion US dollars in tourism revenues, with a global loss estimated…
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$1.3 Trillion Tourism Revenue Lost During Pandemic
The United Nations agency has said that global tourism has suffered its worst across continents in the world with international arrivals dropping by 74 percent in 2020. The latest data from the World Tourism Organisation reported that the destinations worldwide welcomed one billion fewer international arrivals in 2020 than in the previous following the restriction…