Africa: Nigeria Leads Mobile App Downloads

 Africa: Nigeria Leads Mobile App Downloads

Reports by Appsflyer and Google have published that Nigeria is leading the growth of Africa’s Mobile app installs with a 43% rise between Q1 2020 and Q1 2021.

South Africa’s market increased by 37% and Kenya increased by  29%.

Africa is one of the fastest-growing regions in the app market. With a young and mobile-savvy population driving a booming app culture.

The effect of the 2020 pandemic further accelerated the growth of the market.

Also, the report tracked mobile app activities across three of Africa’s largest app markets (Kenya, Nigeria, and South Africa) between Q1 2020 and Q1 2021.

From the first half of 2020 to the first half of 2021, the African mobile app industry increased by 41% in overall installs.

This was analyzed from 6,000 apps and 2 billion installs in the three markets.

The report also showed that in-app advertising revenue increased significantly, with 213% in South Africa, 141% in Nigeria, and 74% in Kenya with more people on their phones due to the lockdown.

While non-organic game installs (from ads) increased by 56% as game marketers were increasing spending in response to increasing consumer demands.

Kehinde Ogunyale

Freelance Investigative and Data Journalist

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